We are offering all schools a free Heathrow transport audit. Please contact David Williams to discuss your requirements and to schedule a visit.
Our survey results show:
Parents are concerned about unaccompanied children arriving and departing from Heathrow
Schools are concerned that they aren’t equipped to have a continuous presence at Heathrow
The process will comprise survey, results, conclusion and recommendations.
We will design an audit in consultation with interested parties at your school. We will run a discovery process to ascertain what questions should be posed to your transport audience and we will analyse the responses so we can make recommendations.
Client case study
Provide chaperoned coach service for airport and central London student travel.
Our client’s school is one of the UK’s leading independent co-educational schools for pupils aged 13-18, set in a beautiful 250-acre campus and offering first-class facilities to its pupils. It is 45 miles from Birmingham Airport, 120 miles from Heathrow and 135 miles from Paddington Station in central London and attracts a large number of overseas pupils.
The school was aware that a re-think was required in relation to school transport, in particular because international student enrolment has increased dramatically over the last ten years. The Senior Management Team felt that an upgraded solution would both improve student safeguarding as well as prove valuable to international parents, thereby increasing admissions from non-UK families.
Survey to parents
The most common observation was the lack of flexibility in the airport coach service leading to extended pupil waiting in airport lounges. The second major comment was the difficulty caused when long haul flights arrive early in the morning with no school presence at the airport.
To provide a more helpful airport coach service for both Birmingham and Heathrow airports to ensure it meets current and future demand. At the moment it is merely providing a basic logistic service without really taking into account the geography of the current student roll, nor how it might support future recruitment and marketing. A review is to be conducted every 5 years led by the Director of Marketing and Admissions in concert with the Estates Bursar.
GTMatrix was contacted by the Estates Bursar and Deputy Head Logistics and asked to consider the results of the survey and suggest how the service could be improved. We concluded that the first stage should be to provide a chaperoned coach service to assist students throughout their journey.
A local team of four coach chaperones, including team lead, was hired and trained, with a risk assessment taking place at the school. Operating protocols were then developed and agreed in conjunction with the school. The team is supported by an account manager.
Outcome and reflections
The management of the student booking operation has been streamlined. Operator management is now looked after by GTMatrix.
Having developed the coach chaperone team we made sure our Airport Guardians team was present at London Heathrow on all designated travel days. This allows us to organise ride-share with students arriving outside scheduled coach services plus offer intra-school rideshare with participating and agreed schools in the same area, thus significantly reducing journey costs and offering companionship on journeys.
Paddington regular chaperone, Juliet, reports that parents and guardians now know her by name and greet her warmly every time they see her. She has been told regularly how much her presence on the coach is appreciated and valued, especially by parents of younger children.